Rumored Buzz on Johnnie Walker Blue Label Ultra
The Ultra bottle is the results of a 5-12 months quest by Johnnie Walker’s proprietor, Diageo, to locate the most sustainable and lightest packaging attainable although retaining the luxury aura from the franchise and its Particular combination of whiskies, which incorporate ultra-unusual Oban, Brora, Royal Lochnagar, and several other ghost distilleries.
The result saw glass currently being hand-blown right into a teardrop condition. For The 1st time inside the model’s record, the iconic square Johnnie Walker bottle continues to be reformed.
Diageo’s experimented with sustainable packaging prior to—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle could be the suggestion on the spear for glass—especially for businesses wishing to sell in Europe.
Selecting the proper newbie whisky is an important stage for just about any budding malts enthusiast. Allow us to enable you start your journey.
Our DRINKiQ programme aims to raise the 'collective drink IQ' by raising community awareness of the results of Liquor and supporting dependable consuming.
This new, light-weight bottle is often a point of exquisite attractiveness; but additional importantly, it demonstrates what can be done In terms of lightweighting glass. We'll continue on making use of these learnings throughout our array, having more progressive strides as we look to the future of Scotch.”
We hope that our discoveries will have a optimistic effect in the broader marketplace and enable explore new possibilities for lighter, reduce carbon packaging choices.”
. The Earlier claimed ‘lightest body weight Scotch whisky bottle’ was introduced by a United kingdom retailer and weighed about 298 grams.
Made by way of a check-and-discover product with external glass makers, this light-weight-body weight bottle contains a handblown teardrop form that reimagines Johnnie Walker's legendary square design, exemplifies the way forward for lightweight, and helps find new choices for lighter, reduced carbon packaging options.
“We didn’t really know what we were being heading to be able to realize when we set out to thrust the boundaries of luxurious, and the result is a thing that many reported would more info not be feasible.
Diageo has mentioned which the “Formerly claimed ‘lightest fat scotch whisky bottle’ was released by a British isles retailer and weighed all over 298 grams.”
With fewer than 888 bottles launched globally, each bottle is independently numbered and offered within a luxurious collector’s scenario.
“As opposed to keep this new understanding near to our upper body, we’re excited to be offering a royalty-absolutely free licence to our granted UK patent to the earth.
The reveal of Johnnie Walker Blue Label Ultra signals the brand name’s motivation to innovation, with hopes that the ground-breaking layout could encourage the more deluxe, lightweight, and lower-carbon whisky bottles of tomorrow.
Certainly—this collectible version can be requested on the internet and shipped securely for your doorway with signature affirmation.
Liquid Gentle enveloped people inside of a mesmerizing interaction of sunshine and shadow, with transferring gentle passing by way of glass varieties and projecting tasteful designs onto white walls.
Since the time of its founder, John Walker, people that blend its whiskies have pursued flavour and excellent over all else.